By: Pamela Dean
So nice to hear that old school media is still “extra special awesome.” Not only does it have”legs” that can be capitalized upon, but when it comes down to it, there is nothing like having the story...
View ArticleBy: Brian DeVito
I was thinking about this the other day too. To me, earned and more traditional media still carries huge weight in most populations. While the shift to social has temporarily blinded many of us in the...
View ArticleBy: roger draper
There is something else that old-school PR creates that is obtainable elsewhere: cachet. And PR people have been living and dying by it for generations. Classic example: company just beyond raw...
View ArticleBy: Nadia mostafa
More than just “extra special,” traditional media still maintains the trust of publics everywhere. Many will go to their trusted sources to confirm something they may have read on Twitter or in a blog....
View ArticleBy: Breakdown: Converged Media Workflow (Coordinating Paid + Owned + Earned)...
[...] What’s old is new again: Earned Media can be your Hub by Todd Defren, head of Shift. [...]
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